Resume

Digital Marketing Expert

emagine / emagineHealth
Senior SEO Strategist | Remote | 2022 - 2024

• Content Strategy Integration: Partner with marketing teams to integrate SEO best practices into broader content marketing initiatives, ensuring consistent and optimized messaging across all digital platforms.
• User Experience Enhancement: Collaborate with UX/UI designers to enhance website usability and engagement, improving overall user experience and reducing bounce rates.
• Leadership & Mentoring: Provide guidance, education and mentorship for all new hires in the SEO department.
• Local SEO Optimization: Develop and implement local SEO strategies to boost visibility and traffic for region-specific searches, optimizing Google My Business profiles and local citations.
• SEO Training and Education: Conduct training sessions for internal teams to educate on SEO principles and best practices, fostering a culture of continuous improvement and SEO awareness within the organization.

SEO Strategist | Remote | 2021 - 2022

• Develop and Implement SEO Strategies: Lead the creation and execution of comprehensive SEO strategies, including thorough website audits and competitive analysis to improve organic search visibility and drive traffic.
• Keyword Research and Optimization: Conduct in-depth keyword research, optimize on-page elements, and collaborate with content creators to develop SEO-friendly content aligned with business objectives.
• Technical SEO Expertise: Ensure technical optimization for websites, focusing on site speed, mobile-friendliness, crawlability, and implementing structured data markup.
• Performance Tracking and Reporting: Monitor and analyze SEO performance metrics using analytics tools, generating regular reports to track progress and identify areas for improvement.
• Link Building and Off-Page SEO: Develop and execute effective link-building strategies to enhance domain authority and backlink profile.

Princeton Internet Marketing
Senior SEO Manager | Princeton, NJ | 2015 - 2021

• Identify and improve websites for keyword optimization, conducting competitor and keyword research for context
• Manage communication with over 70 clients and monitor the progress and success of their SEO & digital marketing efforts
• Oversee and manage a small team of developers and content writers with a focus on best practices for SEO
• Measure and improve key performance indicators of search engine optimization while providing reporting for clients
• Utilize tools for research including Moz, SpyFu, SEMrush, Google Analytics, Screaming Frog, and Google Trends

New York Law School
Digital Editor | New York, NY | 2013 - 2015

• Assisted in the complete redesign of the NYLS website and managed content updates on a daily basis
• Offered recommendations for search engine optimization enhancements, with an effort to increase organic search traffic
• Produced blog articles and a comprehensive social media marketing campaign for Facebook, Twitter, and Instagram
• Designed a detailed monthly analytics report to measure growth on the website and social media networks

Fox News Channel
Legal Research Intern | New York, NY | 2012 - 2013

• Developed talking points, counter-arguments, and legal precedent for on-air legal analyst, Lis Wiehl
• Delivered background facts and analysis for commentary on Fox and Friends, The Kelly File, Lou Dobbs Tonight, Imus in the Morning, and Hannity, among others

New York State United Teachers
Law Clerk | New York, NY | 2011 - 2013

• Assisted New York State United Teachers attorneys with preparation for hearings, trials and other legal proceedings
• Conducted legal research to support teachers and wrote numerous summaries and legal briefs for future reference
• Developed questions for client interviews and assisted with answering client calls and general office administration

Encyclopedia of New York City
Senior Project Editor | New York, NY | 2008-2010

• Copyedited more than half of the book’s 5,000 entries and authored several entries on various subjects relating to NYC
• Created with the book’s editor a detailed tracking system for the progress of entries from creation to final publication
• Photographed original images and helped select images and original photography from the New-York Historical Society

Department of Residence Life, State University of New York at Purchase College
Community Assistant | Purchase, NY | 2009-2010

• Served as a Community Assistant for the Office of Residence Life at SUNY Purchase and helped support students and staff
• Acted as a point of resource for students, conducted room inspections and enforced community standards on campus
• Helped coordinate and promote events on campus while fostering a fun and safe learning environment for students